17 Mar. Crown Virus and the Future of Teaching Yoga
on the blog
The implications of the Crown virus in the teaching of yoga
We are facing complex, worrying and difficult times.
The whole world needs to reflect and consider how we live and work.
How will the yoga community respond?
Isolation and quarantine protocols nationwide have made work from home the option for those who are usually in the office. This can lead to a new demand for online fitness, yoga and wellness content. A demand that restless yoga studios and freelance yoga teachers have been very quick to meet in an effort to retain customers, cover bills, and protect their livelihoods.
No one knows how long the situation will last, but many yoga studios and teachers have acted very quickly. Thanks to technology and social media, face-to-face classes can be replaced by pre-recorded content or live online classes.
It will be interesting to see if increasing work from home will increase the future demand for online and live yoga class offers.
I wonder if this will lead to a long-term increase in student demand and a structural increase in Studios & Teachers’ online offerings. All of this leads to lasting changes in the way yoga is practiced and sold.
Will this be the last key to the coffin for yoga studios that are already financially stretched and the yoga teacher who is barely there?
Or will studies and teachers be innovative and ingenious and make this difficult situation an opportunity to grow their offering?
PROS OF LIVE CLASSES LIVE
- The transition from face-to-face group classes to online classes from home is very easy and straightforward for the customer. For live playback, all you have to do is log in to the chosen platform on your device at the scheduled time. Students are already used to being in class at that scheduled time. Therefore, there is a sense of continuity for all in spite of the interruptions and chaos of world life.
- Live streaming offers even more flexibility and free time and less effort for the student and teacher because it eliminates the need to dress up (you can choose to hide your video), let alone travel time to class.
- Live streaming still provides a sense of camaraderie with classmates and the teacher, providing a boost to support each other and their well-being community. Fellowship can really motivate participants to keep practicing.
- Another potential PRO for the study or teacher is to enter a new market: online classes can be opened to a larger target market that is not dictated by location. Thus, the teacher can access customers internationally.
DESPITE THAT. Some of the factors that provide the advantages, for different reasons, are a double-sided coin and create Cons!
AGAINST LIVE CLASSES LIVE
- Entering a New Market: The online class market is a different fish. Now the studio or teacher is facing many professional online wellness platforms that have tons of high quality miscellaneous content. Also YouTube where you have tons of free content. The competition is fierce in this space and if the study or the teacher is just starting out, and they don’t have much time or resources (financial or not) they are already behind. The set of skills needed to create content and teach online with a camera is totally different from teaching yoga in person. These skills require a lot of time and investment and possibly training to develop and improve.
- Sound and video quality is still a problem if the student or teacher does not have a good setup. If you can’t hear or see properly, it’s hard to keep up with what’s going on and the user experience really suffers, which will result in a low demand for repetition.
- Distractions and irresponsibility are a problem when there is no teacher in person. It means that students are more likely to be distracted or distracted (especially if sound quality is an issue). The student may not have a relaxing environment or space for yoga, and may be distracted by other applications on their device. (As a student, despite my best intentions to concentrate, I found myself scrolling through Instagram’s live streaming class!)
So … how will everything play out? Will regular clients seek to support their regular study or teacher during this unprecedented situation?
Will this isolation create a new appetite for live classes that has the potential and scope to sustain itself in the long run?
Ultimately, no number of online classes can replace 100% human connection in person, which is why people continue to go to yoga classes and studios even though the technology for online offerings has been around for years. Therefore, in my opinion, online offerings are unlikely to completely replace face-to-face classes in the long run.
Who knows what the absorption will be like in the coming months and what part of that adoption actually translates into monetary income for yoga studios and teachers who desperately need it.
I strongly suspect that this pandemic will be the start of some real and sustained changes within the yoga community, where we will see an increase in students ’preferences towards online yoga content, but as the competition is so fierce, only the most professional online yoga platforms they have It is likely that an already established user base will benefit. Unfortunately, it is doubtful that smaller yoga studios and independent teachers can keep up.
Survival and the ability to generate a sustainable income as a study or yoga teacher in the future may depend on how you can adapt and deliver decent, high-quality online classes.
… And if you’re working from home, here are the Real Flow Yoga online classes that have been available for years!
Real Flow Yoga Sequences
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